A redesigned CHANEL flagship boutique is literally shedding new light on Rodeo Drive. After a nine-month renovation by architect Peter Marino the Beverly Hills store reopened last August with a more modern, airy look and a facade that evokes the iconic Chanel No. 5 perfume box and—most notably—features a brightly lit grid of hundreds of Chanel monograms. Inside is luminous as well, with a light display that changes as customers tread the grand staircase next to it.
Other elements of the interior face-lift pay tribute to Chanel's founder, Gabrielle "Coco" Chanel, and her legendary Paris apartment, at 31 Rue Cambon, such as the fine-jewelry boutique's salon setting and the specially commissioned art collection, including a 105-foot-long double strand of Murano-glass pearls designed by Jean-Michel Othoniel.
Marino also expanded the space for the company's signature leather goods, with a limestone runway leading to the ultraluxe display, where premium handbags and accessories, like the Paris-Biarritz crocodile shopping tote ($43,158), were previously viewable only under glass, lock and key. 400 North Rodeo Drive; 310-278-5500; chanel.com.
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