Melissa Odabash's beachwear—embroidered caftan tops, crocheted bikinis, versatile totes and perky cowboy hats—has become the uniform of choice for stylish women from St.-Tropez to Sandy Lane. Now the designer is attracting new disciples with Odabash, her first-ever boutique, located in a converted church in London's Notting Hill.
A former model who counts Kate Moss and Sarah Jessica Parker among fans of her slimming swimsuits, Odabash knows what looks great on a body. "Women need to feel good about themselves when they are at their most self-conscious," says Odabash, and her new boutique is a fittingly uplifting destination. With a sun-bleached ecru interior and driftwood lamps, the shop offers a year-round selection of flattering cover-ups, matching kids' wear and a new line of slinky dresses for glamorous après-sun lounging. 48b Ledbury Road; 011-44-207-229-4299; odabash.com.
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